Welcome to GU
Welcome to GU, the ultimate destination for premium sports nutrition. Our fuel and hydration offerings are scientifically-designed to provide your active body exactly what it needs, exactly when it needs it.
Ultra endurance goals? Meet Roctane. Energy fueling solutions? Get GU. The never ending quest for optimum hydration? GU2O will flow the goods. We’re glad you’ve found us; enjoy the ride!
[ Learn more about the GU product line ]
Introducing Roctane Ultra Endurance Energy Gel
GU Energy Gel is proud to introduce the most advanced energy gel yet, Roctane, designed for the hardest working
athletes in sports. Roctane originated as a premium energy gel developed by company founder Dr. William Vaughan
to fuel his daughter Laura’s course record at the Hardrock Hundred Mile Endurance Run in the Colorado Rockies.
Now, after years of testing with thousands of elite athletes training for and competing in the most physically
demanding sports in the world, it’s your turn to fuel up like a pro!
[ Learn more about Roctane ]
Find a Dealer Near You
What’s one of the most common questions we’re asked here at GU? Where to
buy our products! Take a trip to our Dealer Locator and we’ll show you exactly
which quality retailers in your area carry our line-up of premium sports nutrition.
